Arkacara

Marketing Executive

Business
Arkacara · Holding Company
Employment type
Full-time
Location
Badung, Bali
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Overview

We are looking for a creative, proactive, and results-driven Marketing Executive to manage and execute marketing initiatives across ArkaCara and its business portfolio. The role covers the full marketing process, from developing marketing plans and conducting market research to managing social media platforms, creating visual content, executing digital campaigns, and identifying potential business collaborations. The successful candidate will take ownership of day-to-day marketing activities while ensuring consistent brand communication, strong visual presentation, and alignment with ArkaCara's premium positioning.

Responsibilities

  • Develop and implement marketing strategies and activities aligned with company objectives and business growth targets.
  • Prepare monthly marketing plans, promotional calendars, campaign schedules, and social media content calendars.
  • Conduct market research, customer analysis, and competitor benchmarking to identify market trends and business opportunities.
  • Manage and maintain social media platforms, including Instagram, TikTok, and other relevant digital channels.
  • Create engaging content ideas, captions, hooks, storyboards, and marketing copy for various communication channels.
  • Design visual content, including graphics, carousels, stories, and promotional materials using Canva.
  • Produce, record, and edit short-form videos for Instagram Reels, TikTok, and other digital platforms using CapCut.
  • Coordinate content preparation, scheduling, publishing, and day-to-day social media management.
  • Organize and maintain a structured content library to ensure the availability and consistency of marketing assets.
  • Develop and execute digital marketing campaigns, promotional activities, and brand awareness initiatives.
  • Manage and support paid advertising activities through Meta Ads and other relevant digital marketing platforms.
  • Monitor social media trends, audience engagement, campaign performance, and digital marketing effectiveness.
  • Maintain consistent brand identity, visual standards, tone of voice, and premium positioning across all marketing channels.
  • Prepare company profiles, presentations, marketing proposals, promotional materials, and other brand communication assets.
  • Identify and develop potential business partnerships, brand collaborations, and promotional opportunities.
  • Coordinate with internal teams, external partners, vendors, and other stakeholders to support marketing initiatives.
  • Prepare regular marketing performance reports, analyze key metrics, and recommend improvements to optimize marketing activities.

Qualifications

  • Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
  • Minimum 1–3 years of experience in marketing, digital marketing, social media management, or a related position.
  • Strong understanding of marketing principles, brand positioning, digital marketing, and promotional strategies.
  • Hands-on experience managing social media platforms, particularly Instagram and TikTok.
  • Proficient in Canva and CapCut for graphic design and short-form video editing.
  • Familiarity with Meta Business Suite, Meta Ads, and digital marketing analytics.
  • Strong content creation, copywriting, visual storytelling, and communication skills.
  • Good understanding of premium branding, luxury aesthetics, and visual presentation.
  • Experience in hospitality, luxury hotels, resorts, villas, property management, or lifestyle brands is highly preferred.
  • Strong analytical, organizational, project coordination, and problem-solving skills.
  • Creative, proactive, detail-oriented, and able to manage multiple responsibilities independently.
  • Able to translate marketing ideas and business objectives into practical campaigns and engaging content.
  • Proficient in Microsoft Office or Google Workspace.
  • A portfolio showcasing marketing campaigns, social media content, graphic designs, or digital marketing projects is an advantage.